The CEO of BP said, “I would like my life back.” Good or bad idea? I will put it this way-a CEO in his situation couldn’t have better planned what not to say. What about the 11 people that lost their lives on the oil rig? I think they and their family members wish that they “had their lives back!”
Another example of careless language- a company amidst a crisis reported, “Only three people died.” Do you see anything wrong with this statement? Think about the word “only.” This wasn’t “only” a death to those family members affected. No compassion for those suffering the loss of loved ones is shown.Selfishness and carelessness is the tone.
Focusing on people is critical in crisis situations. A company should show sympathy towards victims and do everything in their power to offer restitution when appropriate. Crisis experts suggest, “The first communication about the crisis should include information about the victims, and what is being done to help them.” This simply shows people that the organization cares.
No comments:
Post a Comment